Ever Witnessed Shortfall in Energy of Your Brand?

Introducing

Powerki

Adding Power to Your Promotion

An Energy boost for your daily brand promotion

About Us

Powerki is an advanced in-clinic activity & detailing transformation tool.

  • It introduces a new dimension to conducting in-clinic activities and detailing for brand promotion.
  • Offers creative, interactive, and impactful ways for in-clinic brand presentation & communication.
  • Provides multiple innovative methods for brand promotion within clinics.
  • Enables a revolution in day-to-day brand promotion activities.
  • Considered a game-changer for outperforming competitors in the market.

Enables a revolution in day-to-day brand promotion activities. Considered a game-changer for outperforming competitors in the market.

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How PowerKi Works ?

Select one of the Powerki applications for your brand

This application is designed to support the launch of new products by providing comprehensive information about the product's features, indications, dosing, and clinical data.

Concept & content discussion

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Transforming the campaign concept into powerplay

This application focuses on explaining the pharmacodynamic mechanisms underlying the efficacy of the product, including its mode of action, biochemical pathways, and clinical effects.

Detailing guidelines for FF

Clearly communicating the approved indications for a product helps healthcare professionals understand its appropriate use and therapeutic benefits, ultimately leading to improved patient outcomes.

Play

Gamification enhances engagement and knowledge retention by tapping into the natural human desire for competition, achievement, and fun.

Why Choose PowerKi?

 

Challenges

• Limited doctor visits each month due to pandemic
• Chances of missing out major brand USPs due to confined detailing time
• Detailing of scientific concepts is a big challenge
• Lack of innovation in the conventional detailing
• Uncertainty of MR knowledge & communication skills

PowerKi – Ultimate solution

• Makes every doctor visit catchy & remarkable
• Adequately covers all brand aspects even in a short call time.
• Efficiently brings novelty & freshness in brand campaign
• Simplifies scientific concepts via animation/video
• Actively improves field force detailing
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Activity Run

MR opens brand video
Hands over a PowerKi clicker to doctor
PowerKi works as a replica of your brand pack in doctor’s hand
MR requests doctor to participate in the activity by clicking on PowerKi
Brand powerplay starts playing with a power in doctor’s hand to navigate ahead
Ensures effective brand promotion & 100% doctor engagement

PowerKi Applications

New Product launch

This application is designed to support the launch of new products by providing comprehensive information about the product's features, indications, dosing, and clinical data.

Brand journey, case studies or success stories

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Pharmacodynamic concepts (Product efficacy)

This application focuses on explaining the pharmacodynamic mechanisms underlying the efficacy of the product, including its mode of action, biochemical pathways, and clinical effects.

Brand indications illustration

Clearly communicating the approved indications for a product helps healthcare professionals understand its appropriate use and therapeutic benefits, ultimately leading to improved patient outcomes.

Product vs competitor comparison demo

Providing healthcare professionals with objective comparisons between the brand and its competitors helps differentiate the product and highlight its unique selling points.

Quiz, games or puzzles

Gamification enhances engagement and knowledge retention by tapping into the natural human desire for competition, achievement, and fun.

Events, conferences, CMEs

Events, conferences, and CMEs are important opportunities for networking, education, and brand promotion, and PowerKi helps maximize the impact of these initiatives.

Brand House promotion

Brand house promotion reinforces brand loyalty, fosters brand advocacy, and strengthens relationships with healthcare professionals and other stakeholders.

Visual aid

Visual aids help healthcare professionals understand complex information more easily, improving knowledge retention and facilitating meaningful discussions during detailing sessions.

PowerKi Deliverables

Adding Power To Your Promotion and Level up your Brand Communication

EXCLUSIVE VIDEO

O POWERKI CLICKER (BRAND PACK)

DETAILING GUIDE

Marketing Aspects

  • Power-packed promotion

    This refers to a promotional strategy that is highly impactful and dynamic. It involves using compelling messaging, creative presentations, and innovative techniques to effectively promote a product or brand. Power-packed promotion aims to capture attention, generate interest, and drive action among the target audience. non.

  • This signifies a strategy or tool that guarantees active participation and involvement of doctors in promotional activities. It focuses on creating meaningful interactions, providing valuable insights, and addressing the specific needs and concerns of healthcare professionals. Ensured doctor engagement is essential for building strong relationships, gaining trust, and influencing prescribing behavior.

  • This denotes the seamless implementation of promotional activities or campaigns with minimal hassle or difficulty. It involves streamlining processes, leveraging automation, and eliminating unnecessary complexities to ensure smooth and efficient execution. Effortless execution enables teams to focus on delivering results rather than getting bogged down by administrative or logistical challenges.

  • This refers to the process of leveraging digital technologies and platforms to reinvent and enhance the perception, presence, and performance of a brand. It involves adopting digital marketing strategies, embracing online channels, and embracing innovative tools to connect with consumers, drive engagement, and achieve business objectives. Digital brand transformation is essential for staying competitive, reaching new audiences, and adapting to evolving market trends.

  • This indicates a promotional campaign specifically designed to inspire and empower field force (FF) representatives to excel in their roles. It focuses on boosting morale, fostering a sense of ownership, and providing incentives or rewards for achieving performance targets. A self-motivating campaign for FF aims to drive motivation, enhance productivity, and cultivate a culture of excellence within the sales force.